第一章 单元测试

1、判断题:
A well-written company profile is important in that it makes it likely to quickly and easily present key information to the media, customers and the public. 
选项:
A:错
B:对
答案: 【

2、判断题:
A great company profile can be used as the only promotional tool for a business.
选项:
A:对
B:错
答案: 【

3、判断题:
Naturally, a successful and attractive company profile sheet can elicit (引出)direct orders as well as requests for more detailed information. 
选项:
A:对
B:错
答案: 【

4、判断题:
With the rapid advance in modern technology, company profile videos have replaced the traditional company profiles.
选项:
A:对
B:错
答案: 【

5、判断题:
In order to make a company profile more attractive, we should go for showy visual appeal instead of clean formatting.
选项:
A:错
B:对
答案: 【

6、判断题:
The logo of a company can be included in its profile.
选项:
A:对
B:错
答案: 【

7、判断题:
A written company profile should be as long and comprehensive as possible.
选项:
A:对
B:错
答案: 【

8、判断题:
The company profile must be reviewed at any time when any change occurs in a company.
选项:
A:对
B:错
答案: 【

9、判断题:
As for contact information, a company’s physical address, zip code, telephone number and website are often contained in its profile.
选项:
A:错
B:对
答案: 【

10、判断题:
When introducing a company’s products, we should provide a top-level description of the products or services it provides.
选项:
A:错
B:对
答案: 【

11、判断题:
Even though the origin story of our company is not colorful, we should share it in our company profile.
选项:
A:错
B:对
答案: 【

12、判断题:
When writing a company profile, photos of the staff or production process are often used to grab readers’ attention. 
选项:
A:错
B:对
答案: 【

13、判断题:
Before publishing our company profile, we should proofread it again and again to assure that it is free from mistakes. 
选项:
A:对
B:错
答案: 【

14、判断题:
We should focus on the experience of its founders and what inspired them to start the business when introducing the history of an established company. 
选项:
A:对
B:错
答案: 【

15、判断题:
Anything that does not help to build a company’s image should be removed from its profile.
选项:
A:错
B:对
答案: 【

16、单选题:
 Which of the following is NOT true about company profiles?
选项:
A:Through company profiles, we can learn about the business condition, management and culture of a company.
B:A company profile can help customers to understand the business as well as its approach, unique strengths, and relevant experience.
C:A company profile plays an important role in establishing business image, promoting economic and cultural communication.
D:It is unusual for a fax number to be contained in a company profile.
答案: 【It is unusual for a fax number to be contained in a company profile.

17、单选题:
How should we understand “accuracy”, one of the characteristics of company profiles?
选项:
A:Grammar in a company profile should be correct.
B:The information in a company profile should be completely accurate.
C:Using as many industry-specific terms as possible can be helpful to achieve accuracy.
D:Punctuation in a company profile should be right.
答案: 【Using as many industry-specific terms as possible can be helpful to achieve accuracy.

18、单选题:
Which of the following statements is NOT true? 
选项:
A:When writing a company profile, headers and bullet points are often used to break up a long text.
B:When writing a company profile, every possible detail about the company should be included.
C:The type of information a company profile includes and its length vary from company to company.
D: A company profile needs to be created from a reader’s perspective and must be tailor-made for the target audience.
答案: 【When writing a company profile, every possible detail about the company should be included.

19、单选题:
 What is the difference between the profiles of Starbucks and Philips? 
选项:
A:The profile of Philips is more visually striking.
B:The profile of Starbucks is more concise.
C:The profile of Philips is more comprehensive.
D:The profile of Starbucks is more attention-grabbing.
答案: 【The profile of Philips is more visually striking.

20、单选题:
How is Starbucks named?
选项:
A:It’s named after a mate in Omoo.
B:It’s named after a mate in Moby Dick.
C:It’s named after a mate in Typee.
D:It’s named after a mate in White Jacket.
答案: 【It’s named after a mate in Moby Dick.

第二章 单元测试

1、判断题:
The term e-business is connected with retailing and describes company to consumer communication using the Internet. 
选项:
A:对
B:错
答案: 【

2、判断题:
Online auctions are the most common forum for C2C e-commerce.
选项:
A:对
B:错
答案: 【

3、判断题:
C2B electronic commerce is also known as e-tailing. 
选项:
A:错
B:对
答案: 【

4、判断题:
In a B2C model the business responds to the consumer’s requested product and its price.
选项:
A:错
B:对
答案: 【

5、判断题:
The G2C business model allows citizens to interact with government agencies online. 
选项:
A:对
B:错
答案: 【

6、判断题:
Compared with physical stores, online shops save their advertising costs. 
选项:
A:对
B:错
答案: 【

7、判断题:
PayPal can only be used on eBay by merchants worldwide. 
选项:
A:错
B:对
答案: 【

8、判断题:
The date, November 11th, is chosen to become Chinese Singles’ Day because the number "1" resembles an individual that is alone. 
选项:
A:错
B:对
答案: 【

9、判断题:
According to the video, eBay is like a flee market, allowing you to get rid of anything you no longer want.
选项:
A:对
B:错
答案: 【

10、判断题:
The word “bid” is an offer to pay a particular price for something. 
选项:
A:对
B:错
答案: 【

11、单选题:
Which of the following statement does NOT belong to the risk of shopping online for the buyers?
选项:
A: Low delivery.
B:Procedure of payment. 
C:Disclosure of Privacy.
D:Fake goods. 
答案: 【Procedure of payment. 

12、单选题:
When was eBay auction site founded by Pierre Omidyar?
选项:
A:In 1994
B:In 1997
C:In 1996
D:In 1995
答案: 【In 1995

13、单选题:
Which of the following statement about PayPal is NOT true?
选项:
A:PayPal allows payments to be sent and received securely online. 
B:By the acquisition , eBay closely links selling and payments into a single activity.
C:In October, 2002, eBay acquired the website PayPal.
D:Using PayPal as a payment method allows users to collect money just in one way.
答案: 【Using PayPal as a payment method allows users to collect money just in one way.

14、单选题:
eBay takes the ancient practice of auctioning goods to the worldwide web, where sellers put items up for auction and interested parties place their         .
选项:
A:prices
B:bids
C:interests
D:orders
答案: 【bids

15、单选题:
Items that can be auctioned on eBay range from toys, books and vacuum cleaners to cars, houses and          .
选项:
A:tobacco
B:land
C:drugs
D:alcohol
答案: 【land

16、单选题:
In 2014, Alibaba Group held its IPO in          .
选项:
A:Hong Kong Exchanges and Clearing Limited
B:NASDAQ
C:Toronto Stock Exchange 
D:New York Stock Exchange 
答案: 【New York Stock Exchange 

17、单选题:
Through the process of IPO, a privately held company is transformed into a       company.
选项:
A:public
B:closed
C:open
D:private
答案: 【public

18、单选题:
Details of the proposed offering are disclosed to potential purchasers in the form of a lengthy document known as a          .
选项:
A:award
B:decision
C:prospectus
D:prospect
答案: 【prospectus

19、单选题:
In the initial stage of Alibaba, the        threshold was taken to attract companies for free membership.
选项:
A:high
B:slow
C:low
D:fast
答案: 【low

20、单选题:
           is the oldest and fastest-growing form of e-commerce, which allows e-business to collaborate, partner, and share research and complex data with other businesses.
选项:
A:C2C
B:B2C
C:B2B 
D: C2B
答案: 【B2B 

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