第一章 单元测试

1、单选题:
Strategy part includes three areas,excluding ( )
选项:
A:Strategic choices
B:Strategic
C:Strategic analysis
D:Strategic action
答案: 【Strategic analysis

2、单选题:
In the process of enterprise business management,Corporate strategy design can be( )
选项:
A:Business process change
B:Quality issues
C:Information technology
D:Strategic action
答案: 【Strategic action

3、单选题:
本课程是从( )视角讲授企业经营战略。
选项:
A:人文视角
B:环保视角
C:管理视角
D:决策视角
答案: 【决策视角

4、单选题:
Business Strategy includes five parts,excluding( )
选项:
A:levels of business strategy
B:the meaning of strategy
C:elements of strategic management
D:Strategy in the same organization
答案: 【Strategy in the same organization

5、单选题:
Strategic decisions are made under conditions of ( ).
选项:
A:security
B:certainty
C:simplicity
D:complexity
答案: 【complexity

6、单选题:
The characteristics of strategy exclude( )
选项:
A:Change
B:Complex
C:certainty
D:impact on operational
答案: 【certainty

7、单选题:
一个好的企业的宗旨(使命宣言)主要包括四个方面的内容,其中不包括( )
选项:
A:规模
B:行为标准
C:战略
D:目的
答案: 【规模

8、单选题:
企业战略目标的具体表型形式我们常用SMART来表示,其中T代表( )
选项:
A:realistic
B:time bound
C:technology
D:teaching objective
答案: 【time bound

9、单选题:
The SMART of objectives,we know the S represents ( )
选项:
A:specific
B:strategy
C:Safety
D:science
答案: 【specific

10、单选题:
并购包括合并与( )
选项:
A:购进
B:收购
C:选购
D:购买
答案: 【收购

第二章 单元测试

1、单选题:
In environmental issues,study guide includes three parts,excluding( )
选项:
A:industry and sector
B:natural environment
C:organization in its environment
D:macro-environment
答案: 【natural environment

2、单选题:
PESTILE represents six key words,and the T represents ( )
选项:
A:environment protection
B:teaching environment
C:technological environment
D:technology
答案: 【technological environment

3、单选题:
下列属于企业外部利益相关者的是( )
选项:
A:顾客
B:股东
C:环境
D:管理者
答案: 【顾客

4、单选题:
Technological environment includes three parts,excluding( )
选项:
A:technique
B:organization
C:apparatus
D:environment
答案: 【environment

5、单选题:
环境保护主要包括六个因素,不包括以下( )
选项:
A:完善环境破坏机制
B:强化区域规划
C:提高农名的环境意识
D:丰富环境管理手段
答案: 【完善环境破坏机制

6、单选题:
The key drivers of environment exclude( )
选项:
A:government policy
B:Market globalization
C:global competition
D:government globalization
答案: 【government globalization

7、单选题:
The competitive advantage of nations Porter’s Diamond excludes( )
选项:
A:related and supporting industries
B:factor conditions
C:demand conditions
D:government conditions
答案: 【government conditions

8、单选题:
Poter’s 5 Forces exclude( )
选项:
A:CONSUMER
B:POTENTIAL ENTRANTS
C:SUPPLIERS
D:INDUSTRY COMPETITORS
答案: 【CONSUMER

9、单选题:
下列属于企业长期目标的是( )
选项:
A:企业社会责任
B:销售收入最大化
C:利润最大化
D:生产成本最小化
答案: 【企业社会责任

10、单选题:
IT on five forces excludes( )
选项:
A:customer
B:suppliers
C:entry
D:environment
答案: 【environment

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