第一章 单元测试

1、单选题：
Which of the following cross-border e-commerce models involves businesses selling goods and services directly to consumers? （ ）
选项：
A:C2C
B:B2B
C:B2C
D:O2O
答案: 【B2C】

2、单选题：
Which of the following best describes AliExpress? （ ）
选项：
A:AliExpress is a social media platform that connects Chinese consumers with overseas brands for cross-border shopping.
B:AliExpress is a global online shopping platform that helps Chinese small and medium-sized enterprises expand into overseas markets.
C:AliExpress is a logistics company that provides shipping services for Chinese retailers to send products directly to overseas customers.
D:AliExpress is a B2B platform created by Alibaba to facilitate transactions between Chinese manufacturers and overseas wholesalers.
答案: 【AliExpress is a global online shopping platform that helps Chinese small and medium-sized enterprises expand into overseas markets.】

3、单选题：
Which of the following is NOT a main feature of Amazon? （ ）
选项：
A:Detailed product descriptions with minimal customer service.
B:A seller-oriented approach with limited value-added services.
C:A comprehensive logistics system with one-stop services.
D:Buyer-oriented with various value-added services.
答案: 【A seller-oriented approach with limited value-added services.】

4、多选题：
Which of the following are key features of eBay? （ ）
选项：
A:eBay uses PayPal as a payment method, supporting multiple international currencies.
B:eBay is a platform where sellers can list unique and rare items.
C:Sellers on eBay have limited sales methods.
D:Sellers can register an eBay account to conduct foreign trade sales easily.
答案: 【eBay uses PayPal as a payment method, supporting multiple international currencies.;
eBay is a platform where sellers can list unique and rare items.;
Sellers can register an eBay account to conduct foreign trade sales easily.】

5、多选题：
Which of the following are key features of Alibaba.com? （ ）
选项：
A:Lack of support for big data analysis.
B:High traffic volume and global recognition.
C:Leveraging big data to provide precise industry trend analysis.
D:Comprehensive services including store decoration, marketing, and training.
答案: 【High traffic volume and global recognition.;
Leveraging big data to provide precise industry trend analysis.;
Comprehensive services including store decoration, marketing, and training.】

第二章 单元测试

1、单选题：
What kind of information do attribute words provide? （ ）
选项：
A:Specific details about a product’s features.
B:The essential nature of a product.
C:The color of a product.
D:The brand name of a product.
答案: 【Specific details about a product’s features.】

2、单选题：
Which of the following best describes the importance of a comprehensive listing process in cross-border e-commerce? （ ）
选项：
A:It reduces the effort required by sellers to market their products.
B:It increases products’ exposure and conversion rates, leading to better sales performance.
C:It ensures the quality of the products being sold.
D:It allows sellers to target consumers more accurately.
答案: 【It increases products’ exposure and conversion rates, leading to better sales performance.】

3、单选题：
Why is a good product title description considered essential? （ ）
选项：
A:It guarantees a high conversion rate without any other factors.
B:It is just a minor detail that does not significantly impact the sales of a product.
C:It solely determines the success of a product.
D:It enables the product to be discovered by potential buyers, attracts their interest, and enhances its exposure and ranking.
答案: 【It enables the product to be discovered by potential buyers, attracts their interest, and enhances its exposure and ranking.】

4、单选题：
What is a product description? （ ）
选项：
A:A brief statement about the product’s manufacturer.
B:A powerful tool that tells a story, highlights benefits, and creates an emotional connection with potential customers.
C:A list of the product’s technical specifications for experts.
D:A simple inventory number used to track the product.
答案: 【A powerful tool that tells a story, highlights benefits, and creates an emotional connection with potential customers.】

5、多选题：
Which of the following statements correctly describe the differences between the “red ocean” and “blue ocean” businesses in cross-border e-commerce? （ ）
选项：
A:The “blue ocean” business is less competitive and thus more suitable for newcomers with limited resources.
B:Profit margins in the “red ocean” are generally higher than in the “blue ocean”.
C:The “blue ocean” business offers more untapped market potential than the “red ocean”.
D:The “red ocean” business has a higher number of sellers compared to the “blue ocean”.
答案: 【The “blue ocean” business is less competitive and thus more suitable for newcomers with limited resources.;
The “blue ocean” business offers more untapped market potential than the “red ocean”.;
The “red ocean” business has a higher number of sellers compared to the “blue ocean”.】