2024知到答案 媒介经营与管理(宁夏大学) 最新智慧树满分章节测试答案
第一章 单元测试
1、单选题:
哪位学者提出了“媒介即信息”的观点?Which scholar put forward the viewpoint of "the medium is the message"?( )
选项:
A:约翰·费斯克. John Fiske
B:约书亚·梅罗维茨 Joshua Meyrowitz
C:麦克卢汉Marshall McLuhan
D:大卫·克罗图David Krotov
答案: 【麦克卢汉Marshall McLuhan】
2、单选题:
哪一位学者提出了软力量(Soft Power)的概念?Which scholar put forward the concept of "Soft Power"? ( )
选项:
A:约瑟夫·奈Joseph Nye
B:施拉姆Schramm
C:拉斯韦尔Lasswell
D:丁汉青Ding Hanqing
答案: 【约瑟夫·奈Joseph Nye】
3、单选题:
权变管理理论认为企业在管理中应如何应对内外环境的变化?The contingency management theory believes how should an enterprise deal with the changes in the internal and external environment in management?( )
选项:
A:根据情况随机应变Adapt flexibly according to the situation
B:忽视外部环境的影响Ignore the influence of the external environment
C:采用固定的管理方法Adopt a fixed management method
D:坚持传统管理模式Insist on the traditional management model
答案: 【根据情况随机应变Adapt flexibly according to the situation】
4、判断题:
“媒介”一词在汉语中最初是指“媒人”的意思。The word "media" originally meant "matchmaker" in Chinese( )
选项:
A:对
B:错
答案: 【对】
5、判断题:
媒介产品仅仅是私人物品,而不具有公共物品的特性。Media products are only private goods and do not have the characteristics of public goods.( )
选项:
A:错
B:对
答案: 【错】
第二章 单元测试
1、单选题:
中国共产党第二个百年奋斗目标的中心任务是什么?What is the central task of the second centenary goal of the Communist Party of China?( )
选项:
A:增加外资引入Increase the introduction of foreign capital.
B:推动文化产业发展Promote the development of the cultural industry
C:提高经济增长率Improve the economic growth rate
D:全面建成社会主义现代化强国Comprehensively build a modern socialist country
答案: 【全面建成社会主义现代化强国Comprehensively build a modern socialist country】
2、单选题:
在媒介活动中,要坚持哪种经济制度的主导地位?In media activities, which economic system should be adhered to as the dominant one?( )
选项:
A:私有制经济The private ownership economy
B:市场经济The market economy
C:公有制经济The public ownership economy
D:混合所有制经济The mixed ownership economy.
答案: 【公有制经济The public ownership economy】
3、单选题:
党中央提出的一系列重大文化举措中,不包括以下哪一项?Among a series of major cultural initiatives put forward by the Party Central Committee, which of the following is not included?( )
选项:
A:加强国际传播能力建设Strengthening the construction of international communication capacity.
B:提高经济发展速度Increasing the speed of economic development.
C:深化文化体制改革Deepening the reform of the cultural system.
D:增强文化自信Enhancing cultural confidence.
答案: 【提高经济发展速度Increasing the speed of economic development.】
4、判断题:
中宣部等媒介管理部门制定了社会效益评价考核办法,以确保媒介单位坚持正确的政治方向和出版导向。The Publicity Department of the Central Committee of the Communist Party of China and other media management departments have formulated assessment methods for social benefit evaluation to ensure that media units adhere to the correct political direction and publishing orientation( )
选项:
A:错
B:对
答案: 【对】
5、判断题:
文化环境中的意识形态领导权与媒介经营无关。The leadership of ideology in the cultural environment has nothing to do with media operation.( )
选项:
A:错
B:对
答案: 【错】